The Objective: When potential students would call and ask about programs it was always difficult for Snow Farm's staff to articulate the experience of coming to Snow Farm. Snow Farm needed a visual tour of the landscape which is one the school's main assets and attractions. eTown Videos was approached to produce a video series which provided potential students the opportunity to come along on a video tour.
The Result: A video series which captures the creative spirit and professional nature of Snow Farm's craft school. The videos show students creating in their studios and sharing their reflections in the moment. The virtual tour is an invaluable marketing tool for Snow Farm and has reduced the number of phone calls from people wondering what their programs are all about. Snow Farm promotes the videos on their web site www.snowfarm.org, top video hosting services, and school fairs.
