Northeast Fasteners Co., Inc.
The Objective: Northeast Fasteners Co. Inc. is a leading fastener distributor who was exploring ways to increase sales through their online store www.nutsandbolts.com. The company had already enjoyed a substantial amount of web visitors and partnered with eTown Videos to convert more traffic to customers.The Result: eTown produced an engaging introductory video in which the owner and purchasing agent showcased their philosophy and 8100 square foot warehouse. The video added a personal touch and provided web visitors an opportunity to meet the employees and see their warehouse.The video continues to have a positive impact on the company's sales.
Northeast Fasteners and eTown Videos also produced a 10-part educational video series to answer many of the common technical questions which Northeast Fasteners receives on a daily basis. The videos have been promoted through placement on www.nutsandbolts.com, newsletters, press releases, and video hosting services.
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